Showcasing a GPO’s strengths through a customized video series
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With its powerful brand in play, the international group purchasing organization Entegra wanted to generate more leads digitally. Their idea: Flex their brand’s creativity — and emphasize their competitive strengths — with a series of short, punchy videos.
Background
The challenge
Entegra wanted five total videos: a general version, plus customized versions for the restaurant, lodging, senior living, and golf markets. The videos needed to feel connected, while still market-specific — polished, while still avoiding expensive custom shoots.
Our solution
FVM created scripts and storyboards, highlighting key messages for each segment. The hotel version, for instance, emphasized guest experience, while the golf version highlighted non-food products.
We sourced voiceover talent and created dynamic animations, channeling the energy of our initial brand launch video. Our team worked in lockstep with Entegra, selecting dramatic footage underscoring Entegra’s bold competitive messaging.
general version
senior living version
GOLF version
lodging version
Results
The Entegra team reported success with the videos, which they’ve used in executive presentations and business pitches to major prospective clients.
Ready to get started?
Contact us to discuss how FVM can support your B2B marketing goals.